The Tampa Bay Black Heritage Music Festival is a 2-day event that is part of the larger, ten-day cultural event that features speakers, musicians, artists, poets and craftspeople locally and nationally. The festival traditionally begins the week-end before and concludes the week-end after the Dr. Martin Luther King, Jr. holiday to promote diversity and cultural sensitivity. Each day of this ten-day experience provides both children and adults with an opportunity to increase their awareness of African and African-American culture and history. This event strives to increase diversity and cultural sensitivity.